As one of the mainstays of the UK breakfast cereal market, few will be unfamiliar with Sugar Puffs. Immensely popular for nearly 60 years, since the 1970s the Honey Monster has been at the forefront of a number of memorable advertising campaigns that have seen him working with people as diverse as Boyzone, Kevin Keegan and ‘punk poet’ John Cooper Clarke. In 1982 he even got to meet Prince Charles when he took a tour of the factory at Southall, Middlesex

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